Digital_Marketing_Course_at_i2iSpecialist_Technologies_Pvt_Ltd_Expert_Training_and_Industry_Insights

COURSE INSTRUCTOR

Best_Teachers_at_i2iSpecialist_Technologies_Pvt_Ltd

Hemant Gadekar

Digital Marketing
★★★★★ (4.9)

Hemant boasts 5+ years of experience in digital marketing, specializing in SEO, SEM, Social Media Marketing, Content Marketing, Email Marketing, and Data Analytics. With a strong foundation in digital marketing strategies and campaign management, they excel at driving online engagement and increasing brand visibility. Their expertise includes optimizing digital advertising campaigns and leveraging data insights to enhance marketing performance. Passionate about teaching, they focus on hands-on learning and real-world projects to equip students with practical skills for effective digital marketing.



BASIC INFORMATION


  • Duration : 3 Months
  • Level : Basic to Advanced
  • Category : Technology
  • Class Mode : Online/Offline
  • Started : 1st / 15th Every Month
  • Daily Time : 10:00 AM to 4:00 PM
  • Days : Mon - Fri
  • Class Strength: 10 / Per Batch


Course Description

Digital Marketing is a rapidly growing field that helps businesses increase online visibility, generate leads, and drive customer engagement. This course covers SEO, Google Ads, Social Media Marketing, Content Marketing, and AI-powered marketing strategies.

Gain hands-on experience with real-world campaigns, analytics tools, and performance marketing techniques. Learn how to create effective digital strategies that deliver measurable business results.

By the end of the course, you will have industry-ready skills to manage successful marketing campaigns and build a rewarding career in the digital marketing industry.

Course Syllabus

Module 1: Introduction to Digital Marketing

  1. Fundamentals of Digital Marketing
  2. Traditional Marketing vs Digital Marketing
  3. Digital Marketing Ecosystem
  4. Latest Digital Marketing Trends in 2026
  5. Understanding Customer Journey
  6. Marketing Funnel (TOFU, MOFU, BOFU)
  7. Digital Marketing Channels Overview
  8. Search Engines and Online Advertising
  9. Role of AI in Digital Marketing
  10. Career Opportunities in Digital Marketing
  11. Introduction to Digital Marketing Tools
  12. Creating a Digital Marketing Strategy
  1. Introduction to Search Engine Optimization (SEO)
  2. How Search Engines Work
  3. Keyword Research and Analysis
  4. On-Page SEO Optimization
  5. Off-Page SEO Techniques
  6. Technical SEO Fundamentals
  7. Local SEO Strategies
  8. SEO Content Writing and Optimization
  9. Link Building Strategies
  10. Google Search Console Setup and Usage
  11. Google Analytics for SEO
  12. SEO Auditing and Website Analysis
  13. AI-Powered SEO Tools and Automation
  14. Core Web Vitals and Website Performance
  15. Latest SEO Trends and Algorithm Updates
  16. SEO Project and Practical Implementation
  1. Introduction to Social Media Marketing
  2. Social Media Platforms Overview
  3. Facebook Marketing Strategies
  4. Instagram Marketing and Reels Optimization
  5. LinkedIn Marketing for Professionals
  6. YouTube Marketing and Video Promotion
  7. Content Creation and Content Planning
  8. Social Media Advertising (Meta Ads)
  9. Audience Targeting and Engagement Techniques
  10. Influencer Marketing Fundamentals
  11. Social Media Analytics and Performance Tracking
  12. Brand Building and Online Reputation Management
  13. AI Tools for Social Media Marketing
  14. Campaign Creation and Optimization
  15. Mini Project: Social Media Marketing Campaign
  1. Introduction to Content Marketing
  2. Content Marketing Strategy and Planning
  3. Understanding Target Audience and Buyer Personas
  4. Content Creation Techniques
  5. Blog Writing and Article Marketing
  6. Website Content Optimization
  7. Copywriting Fundamentals
  8. Video Content Marketing
  9. Social Media Content Strategy
  10. Content Distribution and Promotion
  11. SEO Content Writing Best Practices
  12. AI Tools for Content Creation
  13. Content Performance Measurement and Analytics
  14. Content Calendar and Campaign Management
  15. Mini Project: Content Marketing Campaign
  1. Introduction to Performance Marketing
  2. Understanding Paid Marketing Channels
  3. Google Ads Campaign Management
  4. Search, Display, Video, and Shopping Ads
  5. Meta Ads (Facebook & Instagram Advertising)
  6. Audience Targeting and Retargeting Strategies
  7. Keyword Research and PPC Optimization
  8. Conversion Tracking and Goal Setup
  9. Google Analytics 4 (GA4) Fundamentals
  10. Google Tag Manager (GTM) Implementation
  11. Campaign Performance Analysis
  12. ROI, ROAS, and Cost Per Acquisition (CPA)
  13. A/B Testing and Landing Page Optimization
  14. AI-Powered Advertising and Campaign Automation
  15. Mini Project: End-to-End Performance Marketing Campaign
  1. Introduction to Digital Marketing Analytics
  2. Understanding Key Performance Indicators (KPIs)
  3. Google Analytics 4 (GA4) Fundamentals
  4. Google Tag Manager (GTM) Setup and Configuration
  5. Website Traffic Analysis
  6. User Behavior and Customer Journey Tracking
  7. Conversion Tracking and Goal Configuration
  8. Campaign Performance Measurement
  9. SEO and SEM Analytics
  10. Social Media Analytics and Insights
  11. Custom Reports and Dashboard Creation
  12. Data Visualization and Reporting Techniques
  13. AI-Powered Analytics Tools and Automation
  14. ROI, ROAS, and Marketing Performance Evaluation
  15. Mini Project: Digital Marketing Analytics Dashboard
  1. Introduction to AI in Digital Marketing (2026 Trends)
  2. Role of AI Tools in Modern Marketing Strategy
  3. AI-Powered Content Creation (Blogs, Ads, Social Media)
  4. AI Tools for SEO Optimization and Keyword Research
  5. AI in Social Media Marketing and Automation
  6. AI-Based Customer Segmentation and Targeting
  7. Chatbots and AI Customer Support Systems
  8. AI for Email Marketing Campaign Optimization
  9. Predictive Analytics in Marketing Decision Making
  10. AI Tools for Ad Creation and Performance Optimization
  11. Personalization Strategies Using AI
  12. Building a Complete Digital Marketing Strategy Using AI Tools
  13. Case Studies: AI-Driven Marketing Campaigns
  14. Ethics and Limitations of AI in Marketing
  15. Mini Project: AI-Based Digital Marketing Strategy Plan

Real-World Student Projects


Explore the outstanding student projects and practical work, showcasing their skills and creativity in real-world scenarios. Discover how our students apply their knowledge through innovative and hands-on experiences.

One-To-One Course Guidance

Learning plan designed to align with your experience level and career goals. Direct access to seasoned digital marketers for personalized guidance. Practical exercises and real-world case studies to apply digital marketing strategies. Training on SEO, SEM, content marketing, social media, email marketing, and analytics. Detailed reviews and constructive feedback on your digital marketing campaigns. Support in preparing for relevant digital marketing certifications. Assistance in creating a portfolio showcasing your digital marketing projects. Personalized advice on digital marketing career paths, industry trends, and job market insights.

  • Personalized Curriculum
  • Expert Mentorship
  • Skill Development
  • Interactive Feedback
  • Portfolio Creation
  • Career Advice

Sandip Gadekar

Founder and Director

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